Retail World / Digital Design / Art Direction / Print

Totokaelo

A specific and uncompromising eye, carried across everything the brand touched.

Studio Lattanzi / Selected Work Folio 04 — 2026
The Totokaelo fashion space with an oak wall, white ceiling grid, and oxide-red furniture.
The Fashion SpaceFig. 00

Project 04 / Seattle

Two Weeks In.

I came to Totokaelo as an intern and lasted about two weeks before I was pitching website designs to the founder.

Once she saw I could execute her singular vision, the work kept coming. I designed every page on the site, rebuilt the homepage every week, ran the merchandising and advertising, posted the blog, and cropped on set at photoshoots.

Client
Totokaelo
Role
Graphic design & art direction
Scope
Digital, campaign, print, retail
Character
Specific, uncompromising, eclectic
Totokaelo objects displayed on pale shelves and a live-edge wooden table.
The Object RoomFig. 01
An eclectic Totokaelo interior with collected objects, sunlight, and a vivid patterned rug.
The RoomFig. 02