Digital Design / Art Direction / Print / Retail
Digital design, art direction, and print for a Seattle retailer carrying Yohji Yamamoto, Comme des Garçons, Dries Van Noten, The Row, and hard-to-find independent labels.
Project 04 / Seattle
I came to Totokaelo as an intern and lasted two weeks before I was pitching website designs to founder Jill Wenger. Once she saw I could execute her singular vision, the work kept coming.
I designed every page on the site, rebuilt the homepage each week, and ran ecommerce merchandising, advertising, and the blog. I also cropped images on set and designed the shopping bags, hangers, signage, business cards, pins, and flyers.
Digital Retail / Global Reach
The clothes drew a global audience. The site gave them a reason to return. Week after week, I translated Jill Wenger’s uncompromising eye into pages, imagery, merchandising, and graphics that looked like no other luxury retailer online.
