Brand world / Identity / Campaign / Shopify

MaiaMilk

No precedent, no category, and no visual language to inherit.

Studio Lattanzi / Selected Work Folio 02 — 2026
Hands pouring freeze-dried human milk from a MaiaMilk packet into a glass jar against a cool blue field.
MaiaMilk / The pourFig. 00

Project 02 / A New Category

So I Made One.

MaiaMilk is the first brand to freeze-dry human donor breast milk and sell it directly to parents.

The logo, the packaging, the product itself, the Shopify storefront coded by hand, the social posts, the paid ads and the campaign imagery—all of it, one pair of hands.

Client
MaiaMilk
Role
Creative direction & design
Scope
Identity, packaging, campaign, Shopify
Character
Clinical authority / maternal warmth
A MaiaMilk packet lies in a shallow pool of milk with a wide cream field around it.
Milk studyFig. 12

In the Studio

Register / I
A hand holding a single MaiaMilk packet against a cool blue background.
The packetFig. 02
A hand holding a MaiaMilk box against a cool blue background.
The boxFig. 03
A hand holding several MaiaMilk packets against a cool blue field.
The systemFig. 04
A small child’s hand holding a MaiaMilk packet against a cool blue field.
Made to be heldFig. 05
The controlled register03 / 10

At Home

Register / II
A parent carries a baby with two MaiaMilk packets tucked into the back pocket of worn denim.
Within reachFig. 06
A mother and baby smile together with a MaiaMilk packet held between them.
Mother & childFig. 07
A mother holds her smiling baby and a MaiaMilk packet in warm window light.
In her lifeFig. 08
MaiaMilk packaging on a sunlit windowsill in a warm neutral room.
At homeFig. 09
The lived-in register04 / 10

The Object

Packet / Carton / Instruction
A MaiaMilk packet lies in a shallow pool of milk with a wide cream field around it.
Milk studyFig. 10
One packet / one feed05 / 10
A hand pours MaiaMilk powder from a packet into a glass jar in warm backlight.
The pourFig. 11

One Brand / Two Registers

The Brand Lives in the Space Between Them.

Neither cancels the other out. Every visual decision reflects that balance.

Clinical authority / Maternal warmth06 / 10
A MaiaMilk package photographed as a warm, quiet still life.
Object studyFig. 01
A MaiaMilk packet is passed to a father cradling a sleeping newborn during a dim late-night feeding.

The Quiet Weight
of 3 A.M.

Plate 05 / In Her Life / Fig. 13
A mother and baby smile together with a MaiaMilk packet held between them.