Identity / Packaging / Campaign / Shopify

MaiaMilk

A revolutionary product with no precedent, no category, and no visual language to inherit.

Studio Lattanzi / Selected Work Folio 02 — 2026
Hands pouring freeze-dried human milk from a MaiaMilk packet into a glass jar against a cool blue field.
MaiaMilk / The pourFig. 00

Project 02 / A New Category

Milk with Meaning

MaiaMilk is the first brand to freeze-dry human donor breast milk and sell it directly to parents. Nothing like it existed, which meant there was no visual language to inherit.

I created the logo, packaging, product, Shopify storefront, social, paid ads, and campaign imagery through AI-image production. All of it, one pair of hands.

Client
MaiaMilk
Role
Creative direction & design
Scope
Identity, packaging, campaign, Shopify
Visual thesis
Clinical authority / maternal warmth
A MaiaMilk packet lies in a shallow pool of milk with a wide cream field around it.
Milk studyFig. 12

In the Studio

Images / I
A hand holding a single MaiaMilk packet against a cool blue background.
The packetFig. 02
A hand holding a MaiaMilk box against a cool blue background.
The boxFig. 03
A hand holding several MaiaMilk packets against a cool blue field.
The systemFig. 04
A small child’s hand holding a MaiaMilk packet against a cool blue field.
Made to be heldFig. 05
Controlled light03 / 10

At Home

Images / II
A parent carries a baby with two MaiaMilk packets tucked into the back pocket of worn denim.
Within reachFig. 06
A mother and baby smile together with a MaiaMilk packet held between them.
Mother & childFig. 07
A mother holds her smiling baby and a MaiaMilk packet in warm window light.
In her lifeFig. 08
MaiaMilk packaging on a sunlit windowsill in a warm neutral room.
At homeFig. 09
Lived-in light04 / 10

The Object

Packet / Carton / Instruction
A single MaiaMilk packet rests in a quiet field of milk and small bubbles.
Packet in milkFig. 10
One packet / one feed05 / 10
A hand pours MaiaMilk powder from a packet into a glass jar in warm backlight.
The pourFig. 11

One Brand / Two Registers

Clinical Authority. Maternal Warmth.

On one side: the rigor of a decade in NICUs, comprehensive testing, and medical-grade standards. On the other: the tenderness of new parenthood, the intimacy of feeding, and the quiet weight of 3 a.m. Every visual decision holds both.

Clinical authority / Maternal warmth06 / 10
A MaiaMilk package photographed as a warm, quiet still life.
Object studyFig. 01
A MaiaMilk packet is passed to a father cradling a sleeping newborn during a dim late-night feeding.

The Quiet Weight
of 3 A.M.

Plate 05 / In Her Life / Fig. 13
A mother and baby smile together with a MaiaMilk packet held between them.