Packaging / Creative Direction / AI-Image Production

KapelleSkin

Packaging, creative direction, and AI-image production for Dewly Noted, the first product from physician-founded skincare brand KapelleSkin.

Studio Lattanzi / Selected work Folio 01 — 2026
A hand reaching toward a KapelleSkin moisturizer on a wet stone ledge.
DewlyNoted / Hero moisturizerFig. 00

Project 01 / Dewly Noted

Dewly Noted.

KapelleSkin takes its name from kapelka, Ukrainian for “a small drop.” The founder came to me with years of clinical experience in facial aesthetics, an established logo and typeface, and an impeccable moodboard. I turned those starting points into the Dewly Noted packaging and the visual world for its launch.

I designed the Dewly Noted packaging, then led the AI-image production for its campaign. I directed the materials, light, skin, water, and product placement; selected and retouched the final images; and built them into one consistent visual world.

Client
KapelleSkin
Role
Design & creative direction
Scope
Packaging, campaign, AI-image production
Product
Dewly Noted moisturizer
A hand lifting the KapelleSkin DewlyNoted moisturizer from a plaster basin in caustic light.
Object studyFig. 01

The Subjects

Campaign plate / I–II
A model with dewy skin holding the KapelleSkin moisturizer.
The faceFig. 02
KapelleSkin DewlyNoted moisturizer standing alone against a warm taupe field.
The productFig. 03
Campaign imagery / subjects03 / 12

The Setting

Campaign plate / III–IV
KapelleSkin moisturizer arranged beside a sunlit stone sink.
Sinkside / wideFig. 04
KapelleSkin moisturizer beside glass and a budding stem at a bathroom sink.
Sinkside / closeFig. 05
Campaign imagery / setting04 / 12

Stillness

Object / distance
A rain-covered KapelleSkin bottle in a softly lit stone setting.
After rainFig. 06
Campaign imagery / object study05 / 12
KapelleSkin bottles arranged in a sunlit, limestone-toned interior.

Method / AI-Image Production

Hydration, as nature intended.

I led the AI-image production as an editorial campaign: defining the visual language, directing each scene, selecting and retouching the final images, then sequencing and color-grading them into one coherent world. No physical set, model, or product photography was used.

AI-image production / method06 / 12

The Elements

Dew / leaf / mineral
A green ginkgo leaf suspended against a watery dark field.
KapelleSkin moisturizer seen through bubbles and water.
A single drop of water hanging from a green leaf.
AI-image production / elements07 / 12
An arm moving through milky water while holding the KapelleSkin bottle.
Plate 05 / Immersion / Fig. 10

The Package

Structure / surface
A close study of a pale cream stroke with fine ridges and shadow.
Product swatchFig. 11
Packaging / material study08 / 12
The slim DewlyNoted carton balanced on pale stone against a warm neutral field.

Restraint, Down to the Millimeter.

One deeply hydrating hero product, presented without excess. The packaging is equally spare, foregoing ornament to showcase the interplay between the matte linen carton and the glossy product label.

KapelleSkin moisturizer and carton presented together on a pale field.