Art Direction / Product / Packaging / Campaigns

Antica Farmacista

From 2013 to 2025, every graphic decision at Antica Farmacista ran through me. Seven recent seasons from a much larger archive.

Studio Lattanzi / Selected Work Folio 03 — 2013–2025
Antica Farmacista fine fragrance rollerballs arranged on a gold and marble side table in raking sunlight.
Fine Fragrance CollectionCover

Project 03 / The House

The Art of Ambiance

From 2013 to 2025, I was the sole art director at Antica Farmacista, working alongside co-founder and creative director Shelley Callaghan. Together we developed fragrances and built campaigns. Every graphic expression ran through me: product and packaging design, campaign imagery, ecommerce, retail displays, trade, and print.

During that time, the work reached Neiman Marcus, Saks, Nordstrom, the Ritz-Carlton, Four Seasons, Beverly Hills Hotel, and Hotel Bel-Air. I remained through the company’s sale to private equity and left when Shelley did.

The seven seasons that follow come from the final four years. The full archive spans more than a decade.

Role
Sole art director
With
Shelley Callaghan, co-founder & creative director
Scope
Product, packaging, campaigns, ecommerce, retail, trade, print
Archive
2013–2025

Selected Seasons

7 Seasons
Spring 2022 — Spring 202501 / 20

Spring 2022 / Chapter 01

Desert Sage

Desert Sage was Antica Farmacista’s first major launch after the pandemic. Shelley and I developed the fragrance and name, then built the campaign in Palm Springs around the quiet of the desert.

Shelley photographed the campaign. I created the moodboards, label, and packaging; co-styled the shoot; edited and color-graded the imagery; and designed the catalog.

Spring 2022 — Desert Sage02 / 20
A gilt armchair and gold side table holding a Desert Sage diffuser, set on a desert road with a vintage Cadillac and the mountains beyond at golden hour.
Desert Sage / On locationFig. 00
The Desert Sage reed diffuser on a marble and gold table beside a sun-bleached tumbleweed and a granite rock.
Sage, rosemary, lavenderFig. 01

Desert Sage

9:10 · 3:4 · 9:16
The Desert Sage diffuser resting on the dashboard of a vintage Cadillac convertible, red desert ridge beyond the windshield.
The diffuser and candle on a gold table beside the chrome tail fin of a vintage Cadillac in low desert sun.
The diffuser on a stack of books at a hotel window, palms and mountains in the light beyond.
The Desert Sage candle among wine bottles and art books on a sunlit table.
The diffuser and candle on a marble bedside table against a blue patterned wall, stacked white pillows alongside.
The Desert Sage fine fragrance bottle on a bedside table in warm lamplight, jewellery scattered beside it.
A freestanding tub against dark slate tile, the Desert Sage bath bottle on a teak board across it.
Desert Sage hand wash and body moisturiser side by side on a dark bathroom counter in raking light.
The Desert Sage bubble bath bottle on a teak board laid across a white tub.
Campaign archive03 / 20
A chair and gold side table set alone on an open desert road as the sun drops behind the mountains.
Plate 04 / Desert Sage

Holiday 2022 / Chapter 02

A Holiday Escape

A Holiday Escape moved the holidays to Palm Springs. Shelley and I built the campaign around the relaunch of Prosecco and Black & White Spruce: a white Christmas tree at the pool, champagne, disco balls, and a vintage Cadillac.

I designed the gift packaging in gold and silver foil on flocked velvet, then carried the campaign through the catalog and every seasonal asset.

Holiday 2022 — A Holiday Escape05 / 20
A silver disco ball on a yellow chaise beside a white wicker table of champagne, cocktails, and the Prosecco Black diffuser, palms behind.
A Holiday Escape / PoolsideFig. 00
The Prosecco Black and White Spruce diffuser duo on a gold tray at the pool edge, the foiled starburst gift box behind them.
Prosecco Black & White SpruceFig. 01

A Holiday Escape

9:10 · 3:4 · 9:16
An overhead look at a mirrored cocktail tray by the pool — diffuser, citrus, ice bucket, gold tinsel.
Champagne mid-pour over coupes beside the Prosecco Black diffuser and a disco ball.
The After Hours gift box nestled into the white Christmas tree among gold ornaments and gilded palms.
The Cask diffuser and a garnished coupe on a gold tray over turquoise pool water.
The White Spruce diffuser on a silver tray of limes, lemons, and coupes with a cocktail shaker.
The Orange Blossom diffuser and pink cosmos in coupes beneath the white Christmas tree.
The crystal diffuser beside a gold cocktail shaker and pink cosmos at the white tree.
The gold and silver foiled starburst gift boxes tumbled together with disco balls.
Starburst gift boxes and gilded palms piled in the back of a vintage Cadillac convertible.
Campaign archive06 / 20

Spring 2023 / Chapter 03

Aperol Spritz

Aperol Spritz began with Shelley’s idea for a fragrance made for long afternoons by the pool. We built the campaign in turquoise water, orange liquid, black-and-white stripes, cocktails, and jewelry.

I redesigned the label around a gold-foil sun-ray border inspired by vintage liquor bottles, then designed the packaging and catalog, co-styled the shoot, and retouched the final imagery.

Spring 2023 — Aperol Spritz07 / 20
The Prosecco, Aperol Spritz, and Damascena trio held in a faceted crystal bowl over sunlit pool water, hands stacked with jewels.
Aperol Spritz / PoolsideFig. 00
An overhead mirrored tray with birds of paradise in a turquoise vase, the gold-wrapped Aperol Spritz fine fragrance, and spritzes in stemmed glasses.
Aperol orange, pool blueFig. 01

Aperol Spritz

9:10 · 3:4 · 9:16
Aperol mid-pour into an iced glass at the poolside bar cart, ringed hands and birds of paradise behind.
The rollerball collection fanned in hand over turquoise water.
The Aperol Spritz diffuser over a bowl of castelvetrano olives, hands reaching in.
A card game beside the crystal diffuser and a lit candle, amethyst rings and pearl bracelets in play.
The room spray caught mid-spray against rippling pool blue.
The Grapefruit body moisturiser passed hand to hand over the striped table, the mirrored tray behind.
The body moisturiser held in both hands over the pool, nails painted Aperol red.
The After Hours bottle passed across the table — amethyst rings, playing cards, dusk gold.
A spritz in a stemmed glass beneath birds of paradise in a teal vase, straw catching the sun.
Campaign archive08 / 20
The Aperol Spritz hand wash held at water level in the pool beside a garnished spritz, turquoise water all around.
Plate 09 / Aperol Spritz

Spring 2024 / Chapter 04

Elderflower

Elderflower began in the historic glasshouse at Volunteer Park. I built the campaign language by hand from torn magazines and vintage botanical imagery, then carried that collage system through the label, packaging, catalog, and launch.

Shelley’s photographs placed the product in stained-glass light, moss, cut flowers, wild blueberries, and crystal. The visible hand of the collage remained part of the finished work.

Spring 2024 — Elderflower10 / 20
The Elderflower diffuser standing deep in chartreuse moss with gypsophila, goldenrod, and wild blueberries.
Elderflower / In the mossFig. 00
The printed Elderflower catalog laid out spread by spread, the open pages’ typography legible over moss and blooms.
The catalog, spread by spreadFig. 01

Elderflower

9:10 · 3:4 · 9:16
The catalog’s opening spread floated on the hand-torn vintage collage — glasshouse, lemons, and greenery layered by hand.
The Elderflower candle lit in a bed of moss and gypsophila at the glasshouse window.
The room fragrance on a marble side table against green velvet, a botanical dish beside it.
The room fragrance sunk into dense moss with wild blueberries and goldenrod.
The hand wash at a marble kitchen sink with a brass faucet, orchids behind.
The bubble bath with its crystal-ball cap catching moss in the reflection, collage florals behind.
The candle on a white lacquer credenza against fern wallpaper, a bronze leaf dish beside it.
The Elderflower, Aperol Spritz, and Prosecco diffusers nested together in moss with yellow roses and oranges.
The candle lit on a gold-edged mirror table, blue glass vessels softening behind.
Campaign archive11 / 20

Holiday 2024 / Chapter 05

Liquid Velvet

Liquid Velvet gave me the opportunity to redesign a label system I had worked with for years. I led with the scent name, removed the old midline, and created a stronger hierarchy that held from a 100ml bottle to a gift set.

I helped shape the fragrance and product line, then designed the labels, packaging, and catalog and styled the campaign in cut crystal, brass, zebra hide, lilies, blackberries, and candlelight.

Holiday 2024 — Liquid Velvet12 / 20
The Liquid Velvet bubble bath in its garnet bottle against psychedelic florals, a champagne flute catching the light beside it.
Liquid Velvet / The soiréeFig. 00
The Liquid Velvet hand and body wash held at the surface of a white bath, bubbles rising.
The bath, drawnFig. 01

Liquid Velvet

9:10 · 3:4 · 9:16
The Prosecco bottle sunk in a silver vessel with greens and a lit candle, deep in shadow.
The white three-wick burning at the table’s edge as champagne is poured beyond.
The Prosecco Black box held against stargazer lilies and blush glassware.
The White Spruce diffuser standing before a wall of crimson florals.
The Liquid Velvet three-wick lit beside a coupe and a bowl of blackberries on zebra hide.
The Prosecco diffuser beside a cut slice of red velvet cake on the fur-draped table, candlelight behind.
The Liquid Velvet candle in the foreground, a crimson cocktail glowing soft behind.
A cosmopolitan lifted past the Velvet diffuser, gilded vases and greenery behind.
Two hands meet over ice cubes on marble — the Prosecco Black diffuser and a lit White Spruce candle between them.
Campaign archive13 / 20
The Liquid Velvet fine fragrance on a crystal tray over zebra hide — stargazer lily, blackberries, ice, and a champagne cork.
Plate 14 / Liquid Velvet

Resort 2025 / Chapter 06

Perfume Poolside

Perfume Poolside took the full fine-fragrance collection outside: sprays, minis, and rollerballs on gold boxes and mirrored trays at the water’s edge.

I art directed and styled the series like a jewelry shoot, using hard sun, true color, and the open field of the pool to keep the product at the center of every frame.

Resort 2025 — Perfume Poolside15 / 20
The Orange Blossom diffuser on a gold box at the pool’s edge, coupes and cocktails catching the sun.
Perfume Poolside / Golden hourFig. 00
The Prosecco candle on a gold box beside an aperitivo in cut glass, green leaves and pool light behind.
Gold on pool blueFig. 01

Perfume Poolside

9:10 · 3:4 · 9:16
The Lemon Verbena diffuser on its gold box, pool light rippling behind.
The Prosecco diffuser on its gold box, flame-orange blossom branches behind.
The After Hours mini on a mirrored tray reflecting sky and water.
A candle flickering on a silver tray in full daylight, teal glass beyond.
The Orange Blossom diffuser with a scarlet cocktail and orchids at the cart.
A mini propped with Hendrick’s, lime, and a coupe on the pool tray.
A mini laid on the mirror among caesalpinia blossoms, pool blue all around.
The Acqua diffuser with figs and a striped napkin, cool morning light.
The mirrored tray catching a stargazer lily, minis and gold in its reflection.
Campaign archive16 / 20
Two hands meet over an open field of pool blue, one holding the orange fine fragrance, the other its gold cap.
Plate 17 / Perfume Poolside

Spring 2025 / Chapter 07

Warm White

Warm White was the final project I led at Antica. I designed the label and packaging and chose an opaque white bottle for the diffuser, giving the line a quieter and more sculptural presence than the house standard.

The scent’s notes—toasted rice, steamed milk, and cashmere—became bath foam, peonies, soft knits, and warm stone. The launch also introduced Cozy Friend, Antica’s first pet-care line.

Spring 2025 — Warm White18 / 20
The opaque white Warm White diffuser and candle on a sculptural travertine stool at the bath’s edge, peonies beside them.
Warm White / The bathFig. 00
The Warm White candle lit on an antique mahogany chest beneath a sepia palm print, a sprig of champagne grapes beside it.
Toasted rice, steamed milk, cashmereFig. 01

Warm White

9:10 · 3:4 · 9:16
Two Warm White candles burning on the carved plaster table, a gold trinket dish between them.
The Cozy Friend spray and wash — the pet-care companion launch — floating in bath foam, paw marks on the labels.
The diffuser and its mini against a grey tufted headboard on a mirrored bedside table.
The amber hand and body wash laid into bath foam against soft knit, bubbles clinging to the glass.
The gold-capped room fragrance nestled into a waffle-knit cashmere throw.
The fine fragrance and wash on an acrylic tray at the marble vanity, lilies in a gold cup by the faucet.
The candle on a stack of art books with a vase of peonies, marble behind.
The amber wash backlit on the tub’s edge, peonies catching the same light.
The crystal-stoppered wash and a lit candle stacked on flower books at the bath.
Campaign archive19 / 20
Final Plate / 03

A Decade of Devotion.

Season after season, Shelley and I developed fragrances, built campaigns, and designed every detail from a place of passion and enthusiasm. As sole art director, I oversaw every visual expression, from product and packaging to campaign imagery, ecommerce, retail, trade, and print. That partnership was the magic of Antica.

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The gold-capped room fragrance at rest against a white pillow, nothing else in frame.
Warm WhiteFin.