Warm White was the final project I led creatively at Antica. I designed the label artwork and packaging, and chose an opaque white bottle for the reed diffuser to create a clean, sculptural look. The goal was to evoke the scent's soft, comforting notes, toasted rice, steamed milk, and cashmere, through an aesthetic that felt creamy, ethereal, and cozy.
That mood paired with our companion launch, Cozy Friend, Antica's first foray into pet care. The fragrance is subtle, soothing, and warm, tailored for pets and their people, a gentle extension of the Warm White mood.
From packaging and product design to styling the photoshoot, I was involved at every stage. I fully designed the catalog and lookbook, but a change in ownership and creative direction late in development led to reshoots and revisions, resulting in a final piece not entirely reflective of the original creative vision Shelley and I shared.
