Holiday 2024

Liquid Velvet was a new design direction for the brand, and the one where I got to break a rule. I redesigned the label system to lead with the scent name over the product type and dropped the midline element the old labels were built around, a convention I'd always found limiting. Cleaner, bolder, more impactful.

The world around it was 1970s glamour and cocktail-hour decadence: cut crystal, gleaming brass, zebra stripe, psychedelic florals. A lavish holiday soirée overflowing with beautiful people, cocktails, and fragrance. I helped shape the fragrance and the line, then designed the packaging, the labels, and the catalog, and styled the shoot.

Warm, sultry, utterly decadent. I set the cover in oxblood velvet and shot the bottle on ice and blackberries to key the whole palette.
Warm, sultry, utterly decadent. I set the cover in oxblood velvet and shot the bottle on ice and blackberries to key the whole palette.
The redesigned label leads with the scent name and drops the midline the old system was built around. Set against a grid of figs, tuberose, saffron, and amber.
The redesigned label leads with the scent name and drops the midline the old system was built around. Set against a grid of figs, tuberose, saffron, and amber.
An ode to the disco-era cocktail hour. We styled it in cut crystal, gleaming brass, and zebra stripe, with hands and jewelry bringing the party into frame.
An ode to the disco-era cocktail hour. We styled it in cut crystal, gleaming brass, and zebra stripe, with hands and jewelry bringing the party into frame.
The full line, diffusers through bubble bath, carrying the new label across every SKU. The system had to hold from a 100ml bottle to a gift set.
The full line, diffusers through bubble bath, carrying the new label across every SKU. The system had to hold from a 100ml bottle to a gift set.
You are cordially invited. The limited-edition holiday collection, one long invitation to the party.
You are cordially invited. The limited-edition holiday collection, one long invitation to the party.
Prosecco Black and White Spruce return, staged into a maximalist tablescape I art directed: overflowing, candlelit, unapologetically excessive.
Prosecco Black and White Spruce return, staged into a maximalist tablescape I art directed: overflowing, candlelit, unapologetically excessive.