Holiday 2022

A Bright Holiday Escape moved the holidays to Palm Springs. Shelley and I traded snow for sunshine and built a poolside fantasy around it: champagne toasts, disco balls, and a white vintage Christmas tree set up by the water, all of it pulled from Slim Aarons and his glossy retro holidays.

At the center was the relaunch of Prosecco and Black & White Spruce, the fragrance duo we first put out in 2020. I designed the new packaging around a gold and silver foiled starburst, a midcentury motif printed on flocked velvet stock. The texture came from the moody richness of 1960s and 70s velvet paintings, the foil from a disco ball. I art directed it start to finish, from the packaging to the catalog to every campaign asset.

The holidays, moved to Palm Springs. A vintage Cadillac loaded with gifts, palms and bougainvillea where the snow should be.
The holidays, moved to Palm Springs. A vintage Cadillac loaded with gifts, palms and bougainvillea where the snow should be.
Champagne poolside under a disco ball, my foiled starburst packaging chilling in the ice bucket.
Champagne poolside under a disco ball, my foiled starburst packaging chilling in the ice bucket.
The gift boxes I designed, gold and silver foil on flocked velvet, tumbling down the steps with the disco balls.
The gift boxes I designed, gold and silver foil on flocked velvet, tumbling down the steps with the disco balls.
The whole catalog, spread by spread. I laid out every page.
The whole catalog, spread by spread. I laid out every page.
Gift guides, product lineups, and the closing collection page, all part of one system.
Gift guides, product lineups, and the closing collection page, all part of one system.
White Spruce and Prosecco Black, relaunched. I built the packaging around a midcentury-inspired starburst and set it against pool blue.
White Spruce and Prosecco Black, relaunched. I built the packaging around a midcentury-inspired starburst and set it against pool blue.